Meet the Team

Carey Costle
Product Developer

• Genuine Innovations Lifer (16 yrs) 
• Favorite Genuine Innovations Product: All

Brendan Sangster
Product Developer

• Passionate Mountain Biker 
• Favorite Trails: Firebreak (CA) & Predator (WA)

Steve Richey
New Product Manager

• All Things Bike for 35 Years 
• Favorite Bikes: Voodoo, Parkpre & SE Racing Buff 

Fanessa Parkerson
Customer Advocate

• Friend to All Bike Riders
• Favorite Hobby: Art

Brandon Froelicher
Brand Manager

• Up and Coming Bike Rider
• Favorite Animal: Turtle

Erin Ambrose
Graphic Designer

• Creative Bike Artist 
• Favorite Activity: Karate

Claire Gaulin
Brand Historian

• Director of Local NICA Team 
• Favorite Trail: Oats Peak in Montana de Oro State Park, CA

Nicole Smith
Digital Marketing

• SEO Nerd
• Former Fencer Turned Bike Rider