Meet the Team

Carey Costle

Carey Costle
New Product Developer

• Genuine Innovations Lifer (16 years)
• Favorite GI Products: All

Brendan Sangster

 Brendan Sangster
New Product Development

• Passionate Mountain Biker 
• Favorite Trails: Firebreak (CA) & Predator (WA)

Claire Gaulin

 
Claire Gaulin
Brand Historian

• Director of Local NICA Team 
• Favorite Trail: Oats Peak in Montana de Oro State Park, CA

Fanessa Parkerson

Fanessa Parkerson
Customer Advocate

• Friend to All Bike Riders
• Favorite Hobby: Art

Brandon Froelicher

Brandon Froelicher
Brand Manager

• Up and Coming Bike Rider
• Favorite Animal: Turtle

Erin Ambrose


Erin Ambrose
Graphic Designer

• Creative Bike Artist 
• Favorite Activity: Karate

Nicole Smith

Nicole Smith
Digital Marketing

• SEO Nerd
• Former Fencer Turned Bike Rider