This is why I love to ride.

Date Posted: December 31st, 1969

Authored by: Billy Brendan, GI Sales Account Manager

I start my day like a lot of Americans. Wake up, get ready, drink coffee, eat breakfast and go to work.Most of the day is spent on the computer or on the phone. Electronically connected to my coworkers, customers, friends and family. At five o’clock a new day starts. I get in my kit, grab some water, check over my bike and hit the trails. The air is cold though the sun is thankfully still shining. In minutes I’m surrounded by huge pines and tall grass as I roll happily down the trail. Mountains loom in the distance and my head clears as I reconnect to the world around me.This is why I’m in the cycling industry and this is why I love to ride.

« Back to Blog